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From humble beginnings to the launch of a complete line of custom collections, the Room101 Brand is comprised of distinct pieces that are made in the old world way; one piece at a time. The Room101 Brand has expanded far beyond its roots in custom jewelry design to offer a multitude of luxury level goods from custom instruments and bespoke tailor made bags to knives and premium cigars. Over the years, the Room101 Brand has been featured in top lifestyle, fashion, and specialty magazines worldwide as well as making several appearances on major network television

Matt Booth, Room101 Founder & Designer


West Coast meets Far East in artist and jewelry designer Matt Booth’s aesthetic. While deployed to Asia as a U.S. Infantry Marine, Booth found himself overwhelmed by the rich culture he experienced there. After returning to the States, Booth was introduced to the thriving silver scene in Los Angeles while working at the Whisky a Go-Go on Sunset Boulevard. It was this fusion of Asian influence and an obsession with custom jewelry that inspired Booth to create his own brand in 2003.

With the vision of an artist and the tenacity of a Marine, Matt Booth began blending the traditional Asian characters and motifs he first encountered during his tour of duty with a heavy dose of Los Angeles grit to create the conceptual backbone of Room101. In 2009, through close collaboration with Davidoff of Geneva’s executives and master craftsmen, Booth expanded his brand with the development a boutique line of bold cigars in conjunction with the industry giant. As Booth’s vision constantly evolves, the Room101 Brand has become the go-to for exceptional, custom-made pieces. He has created the luxury brand for those who demand quality with an edge.